K-Music 2022 Trailers

The Concept

Create a trailer for the upcoming series of concerts for K-Music 2022.

The Execution

With footage provided by each musical group, two trailers were distributed on appropriate platforms by the Korean Cultural Centre.

A trailer for each individual show will be shared out on the day of each concert:

The Impact

The marketing strategy of targeting different demographics and rolling out the content over a period of time gleaned successful social media interaction and box office sales.

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Dal:um & ReMidas

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Star Cells 2022