Tree of Knowledge: Capturing the Future of AI with NSDesign
TODDCS had the opportunity to photograph a brilliant day at the Tree of Knowledge headquarters. The team was joined by Gary Ennis from NSDesign who delivered a thought-provoking presentation on the fast-evolving world of artificial intelligence (AI) and its transformative potential for businesses and productivity. This event offered a deep dive into how AI is reshaping the way organizations work, innovate, and grow.
The Concept
Tree of Knowledge is a forward-thinking company known for encouraging organisational innovation and growth. Hosting Gary Ennis, a thought leader in AI and digital strategy, was an ideal move to explore how these cutting-edge developments could be applied to their operations and to help inspire clients. TODDCS was there visually documenting a day of discovery, exploration, and team empowerment.
Capturing key moments of the presentation allowed us to freeze-frame insights and enthusiasm as they happened. Additionally, creating professional headshots for the Tree of Knowledge team would align with their brand’s commitment to excellence and present the faces behind the vision. This visual content would not only serve as a powerful resource for internal and external communications but would also help them build a lasting impression of their values, mission, and people.
The Execution
To capture the essence of the event, TODDCS approached the day with a twofold goal: to document the presentation and ensure each team member received a professional headshot that expressed their personality and expertise.
We worked with a mix of candid shots and close-ups to show genuine expressions, creating a compelling visual narrative of the team’s focus and enthusiasm. The goal was to reflect both the energy in the room and the significance of the information being shared.
For the team headshots, we created a relaxed atmosphere, allowing each team member to feel comfortable and authentic. These headshots captured the unique personality of each person, adding warmth and professionalism to their profiles and Tree of Knowledge’s brand image.
The Impact
Photographing this event provided multiple benefits for the Tree of Knowledge. By capturing Gary’s presentation, we were able to create a dynamic visual record of his insights into AI, a valuable asset for Tree of Knowledge’s internal training and content. These images are a way to extend the event’s impact, allowing team members to revisit and reflect on key messages.
Additionally, having professional headshots of the team members is a tremendous asset. As Tree of Knowledge grows and interacts with clients, these images will add a personal, approachable face to the brand. Professional headshots convey confidence, trustworthiness, and expertise, elements crucial to establishing strong client relationships. The resulting imagery is a blend of professionalism and the vibrant personality that Tree of Knowledge represents, making their team visually relatable and authentic.
By capturing the event through photography, we’ve created a set of visual assets that will continue to resonate long after the day is over, enhancing both their internal culture and their external image.
